# Overview

> What Continual is, and where to start.

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  art="horizon"
  title="The AI-native operating system for business"
  description="Continual grows and runs your business with your team, around the clock: one record of your customers, work, and money, with agents and people working on it together and learning from every outcome."
  actions={[
    { label: "Quickstart", href: "/docs/quickstart" },
    { label: "Why Continual", href: "/docs/why-continual" },
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  <TryAsking
    prompts={[
      "Which deals close this month?",
      "Draft an invoice for Ironbridge Freight's confirmed order",
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## Where Continual is going

Our mission is to turn every idea into a great business. Continual gives every business a world
model of itself: a live model of its customers, work, and money that an intelligence can act on. On
that model, Continual builds business superintelligence, which runs and grows the business with its
team, around the clock. [Why Continual](/docs/why-continual) explains the vision.

## How it works

- **One record of the business.** Customers, work, and money live in [apps](/docs/apps) on one
  shared record, so every part of the business sees the same facts.
- **Agents and your team, together.** Continual's always-on agent does the work, your own agents
  connect over [MCP](/docs/developers/mcp), and Continual brings people in when a decision is
  theirs.
- **Autonomy you decide.** [Approvals](/docs/concepts/approvals) hold what can't be undone until
  someone says yes. As Continual earns trust, it does more on its own.
- **Every number explained.** [Metrics](/docs/concepts/metrics) such as pipeline and revenue are
  sums of [ledgers](/docs/concepts/ledgers), so each opens to the records behind it.
- **Goals and learning.** **Coming:** you set what good looks like, and Continual works toward it
  and learns from every approval, edit, and outcome.

## Where to start

<Cards cols={3}>
  <Card title="Start a business" href="/docs/quickstart" icon="rocket">
    Describe your idea, and Continual sets up the business.
  </Card>
  <Card title="Grow your business" href="/docs/quickstart" icon="building">
    Give Continual your website, and it learns what you sell.
  </Card>
  <Card title="Build on Continual" href="/docs/developers" icon="code">
    Connect your own agent, or build on the API.
  </Card>
</Cards>

## What works today

- **Ask Continual for work** in your [thread](/docs/concepts/threads), the main way you use
  Continual.
- **Clear your to-dos.** Continual gives you [to-dos](/docs/concepts/to-dos) when it needs you.
  Each opens in its own thread, and you finish it in a keystroke.
- **Decide what Continual does alone.** Policies hold some changes for your
  [approval](/docs/concepts/approvals), such as issuing an invoice.
- **Keep one record** of deals, quotes, invoices, and projects in apps such as Sales, Finance, and
  Projects.
- **Read your metrics** on the **Metrics** page, and on the phone, with any number opening to its
  records.
- **See who did what.** Every record's [activity](/docs/concepts/activity) shows each change, who
  made it, and why.

## Next steps

<Cards cols={3}>
  <Card title="Why Continual" href="/docs/why-continual" icon="lightbulb">
    Where business is going, and what we are building.
  </Card>
  <Card title="Quickstart" href="/docs/quickstart" icon="rocket">
    Sign up and send Continual its first message.
  </Card>
  <Card title="Core concepts" href="/docs/core-concepts" icon="book">
    The few ideas Continual is built on.
  </Card>
</Cards>